The Car Auction. To buy or not. Or is that even the Question?

So here is where it started ...

I went to a car auction last week. As I walked past the auctioneer he made an odd joke about not wanting to make the big guy upset or anything. My head spun around looking for the big guy that the auctioneer mentioned on his mic.

My head spun as I tried to locate that guy, and realized sheepishly that it was me.

About two hours later, a 2004 Chevy Impala came up for auction and I heard from across the massive auction arena that it was going for 1600. I shouldered my way thru several lanes of cars to see it.

By the time I got there, a horde of people had descended on it and the bid started moving quickly upward from 1800.

I walked around it quickly and before I had done that, the price was 2000.

I looked at the odometer reading and the price popped to 2,100 dollars.

I paused 2 seconds to make a quick decision and the price went to 2200. I started putting up my hand and the darn price went to 2300.

The busy auctioneer noticed my hand up, set the price at 2350, everyone looked at me and the bidding simply stopped.

The funny auctioneer tried for the next half minute but no one would place another bid on the car. Finally, he made some joke about big arms and stopped the bid.

So, I got this nice 2004 Chevy, worth about 5-6,000 for a mere 2350.

Guess sometimes size does matter.

So, what's the point of this?

I was laughingly discussing this with a friend of mine and he said that would not have happened if the auction took place online. He sure was right. As an online marketer, seller or buyer, you can do nearly anything in your pajamas. Online you can't be intimidated by someone's physical presence, their bad perfume, aggressive stance or any of those other aspects.

To auction or not to auction. To buy or not to buy. The decision is entirely yours. To succeed or not is the difference between watching that game on TV for a few minutes more or getting yourself to an online site where you can research how is it is to make money online and exactly what steps you need to do that.

Running an online business from home is like a dream job. Demanding, sometimes frustrating but definitely worth the reward for the 5% who figure out how to make it work.

With an online business, to hang around in bed or not is not your boss's decisions. You can work with your computer on your lap, snuggled up nice and warm under your blankets while others are fighting snow drifts trying to get to work...

Or, and this is my favorite - Get out on a beach. Feel the warm sand under your toes, bring that laptop and try not to let your annoying Attention Deficit Syndrome get the better of you -- as scantily clad bodies get between you and your view of the warm inviting water, ahhh I mean your computer screen.

P.S. I am strongly advocating that you attempt to grow a business that enables you to work online however I must caution you never buy a car at an internet auction. The cameras that you use online to see the cars, don't allow one to smell the exhaust fumes, see the color of the white exhaust fumes or see long dents that might run the entire length of the vehicle. I have stood there and watched peers stop bidding on a car while the online folks continued to run up the price several thousands of dollars past the point that it should have.

About the Author

For marketing advice galore and a many more personal marketing anecdotes be sure you check Trevor Weir's excellent online marketing site complete with hundreds of easy to watch videos.

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