A Formula for Repeat Buyers

Howdy Fellow Business People,

My pal David Garfinkel asked me to present on a teleseminar called "Repeat Customer Profit Bonanza!" (I guess he must have known how much repeat business I get... the cat is out of the bag now...)

Funny thing... I never knew WHY I did a good job at it.

So I dove into the bowels of my mind (ok... maybe that's not a good visual...) and I tore the whole process apart. Took a long time, but in the end, I liked the formula.

Wanna know my secret?

Okay, since you asked here's what I came up with.

It's such an easy formula, master it and the rewards are golden.

Get results and you gain the gain trust and respect of customers . After all, they are paying you to do the job, right? That means if your product or service truly delivers the goods, you're setting up the expectation it will happen again.

How else can you gain the confidence of a customer than with trust and respect. That's why they pay you right? When you deliver - people expect it to continue. So you need to make certain they get quality from you.

Results are important, but they are only a tiny part of the formula

Next, you need a dose of good old fashioned COMMUNICATION.

The simple act of 2 way communication does wonders. Not only does it help you build a relationship, you find new needs your customers don't even know they have! Just make certain every communication isn't a sales job.

A phone call out of the blue, sending an interesting article relevant to thier business, even a happy birthday. It all adds up to building the realationship and bonding.

3- Value.

Make sure your customers know you have other competencies and give them value along them.

I go out of my way to help my clients and customers value outside of what they see as my core competence.

My customers think I'm 'just' a copywriter... but only at first. I end up blowing them away with good marketing advice too... for nothing. Now I'm different than most of my competition. And that's a good thing!

And last (but not least) CUSTOMER CARE.

Customer service on the web sucks. At least most of it does. Why not go one further and provide warm fuzzy customer care? You'll instantly be different than everyone else... and your customers will LOVE you for it.

WHY PROVIDE SERVICE WHEN YOU CAN PROVIVE CARE. No, I'm not yelling... but that's important. Can you feel the difference in the words? When you combine it with value that's a winning combination my friend.

And when you consider how lousy customer service is online these days (few marketers seem to "get it") an exemplary customer care can be a HUGE differentiator.

Take a hint from Mark... even Rick Raddatz. They are leaders in online customer care.

The secret is, Mark doesn't give customer care lip service. He actually provides it.

Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.

Because he knows that mad customers tell at least 3 friends, but happy customers tell even more.

Which would you rather have?

The upside is, it helps with your customer COMMUNICATION and you'll get new ideas for products and services.

Bottom line - Not only did customers have Rick's cell phone number as a "security blanket" that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!

When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!

Put the formula to the task and watch your business explode.

Best,

Million Dollar Mike

About the Author

Before you sell anything online, make sure you check Million Dollar Mikes white-hot free emotional thesaurus and pump up your salescopy

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