AdWords Management - Using E-Mails - Unique Business Articles

AdWords Management - Using E-Mails

Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality.

Discussions about AdWords are not complete without talking about how to make a lasting relationship out of that costly fraction-of-a-second click. When a person clicks on your Google ad, you are charged fifty cents no matter what happens next. If that person stays on your page less than 5 seconds, he is out of there and you most likely won't see him again without another costly click.

Holy Cow! At fifty cents for 5 seconds of time, that figures out to be Six hundred dollars an hour. That could depress you if you look at it that way. But, if you can get this guy's email address, you can have correspondence with him regularly for no significant additional cost. If you have a One thousand dollar item to sell what is more likely for you to get from him: a One thousand dollar order or his email address?

With a more complicated sales procedure, it is even more important to divide it into smaller steps.

The Power Of Your E-Mail Lies In Being Personal

Ordinary advertisers have diminished understanding of the intimate qualities of email. They don't grasp that by violating that intimate quality they can drive away prospective clients, ones who might otherwise have been receptive.

When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual.

1. A "From" Field that Shows You're a Real Person

Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make:

Bill Kastl

William Kastl

William D. Kastl

Nakatomi Corporation

William D. Kastl, Nakatomi Corporation

Nakatomi Sales Department

Bill Kastl, Nakatomi Sales

You want to be warm and personal without looking like spam. This is a challenge because spammers are themselves always trying to make their messages look like they're from some forgotten old friend. The key is to say something that is so specific to their particular interests they know no spammer would ever come up with it.

Pick a "from" field that your customers will understand, and stick with it.

2. A Provocative Subject Line

The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time.

If I were to show you ordinary samples of email subject lines, it would be virtually impossible for them not to sound like spam. So lets get a specific subject that you will understand: Google AdWords

When Google is NOT the Best Way to Get a Customer

Are Google Employees Spying on You?

Google's 'Don't Be Evil' and all that

Five Insidious Lies About Selling On The Web

The subject lines don't blare at the reader with cheap promotional verbiage, they are suggesting to the reader that there is a tale to be told. They intrigue them instead of repelling them.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords bid management, he's the man!

Comments

No comments posted.

You do not have permission to comment. If you log in, you may be able to comment.

Complete the details below to send a link to the page:
http://uniquebusinessarticles.com/internet-marketing/adwords-management-using-e-mails.html