Does Your AdWord Campaign Require Micro Managing?

There are advertisements all over the place shout out the stories of individuals who have made several hundred dollars a day using Adwords to market their product and they did it in 2 or 3 hours of work each day. What they are trying to make you believe is that you can do this to, make money each day with little work time investment.

What isn't said is that internet ad campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management.

Think about it.

On top of your to do list is going to Googles database and getting the popular search terms that relate to your topic from the latest search data.

You are then going to have to draw up a list of keywords pertaining to your product (the easiest way to discover these is to think of words which you would use in a search engine if you were looking for your product on the internet) and compare them to Google's list.

After you have your keyword list as you want it, you need to decide what you are going to bid on them. No you aren't going to contact Google and tell them you will pay so much money for getting to use the keyword in the ads and such for your campaign and have google contact you and say 'yes' or 'no'. That is just crazy.

What it means is this: Google has this plan of action: Let the ads that are most profitable be shown first and more often, thereby they are assuring their own prosperity.

AdWords is a pay-per-click operation. What this means is that a marketer (that is you) is assessed a fee for each time that there is a 'click' on his ad and a searcher goes to his website using that ad/link. This is not saying that a sale was made after the click.

An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.

Once a bid is placed and an ad is run it is necessary to monitor the success of that ad every step of the way, as well as any changes that may occur pertaining to the popularity of that keyword on the market.

Once an ad or a keyword becomes unpopular (and therefore unprofitable) a new advertising campaign must be launched.

No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.

About the Author

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords management company, he's the man!

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