How To Create Customers For Life

I know you want to grow your business. Why else would you be reading this article? We'll I won't disappoint. If you truly implement the principle that I will share it can have a very measurable and positive impact on your business.

Customers have to purchase our products or services in order for our business to grow. So each time a customer is encountered he's bombarded with sales messages. The sales agent is looking to see what he can get out the customer, namely a sale. People are on the defensive when they know someone is trying to get something from them. This is human nature.

What's wrong with this approach? Every business needs to focus on the customer, right? Yes. This is true. However, a fundamental shift in your thought process needs to occur to drastically increase your business.

All people are taught from the earliest ages that it is not right to receive something with out giving back. It is woven into our human dna. The principle is time-tested and will continue to govern our behavior. Here is a good example.

Have you ever received a solicitation to donate to Non Profit Organization in the mail? If so you may find this interesting. According to the Disabled American Veterans organization if they send a regular mailer soliciting donations they have about a 18% donation rate. However, if they include a gift (individualized address labels), the success rate nearly doubles. By giving a unsolicited gift people feel obligated to give back.

If you want to attract more customers who will do business with you then you must ask the question...Who can I genuinely help? What can I do to benefit some one else? If you are effective at giving people what they need then they will feel obligated to do business with you. If you really make this shift then all the things you are hoping for i.e. the vacations, cars, and homes will begin to draw closer to you.

Make sure you give first to your customers. If your customers truly feel you have given to them they will likely do business with you. Don't immediately rush in and tell them all the wonderful things your product or service does. Find out what your customers needs and give to them. Instead of selling your health juice, why not start a newsletter on health living. Include tips and recommendations that lead to a health life. People will read the newsletter and if they get true benefit from your information then they are likely want to do business with you.

Take some time to do some strategic thinking. Your results will depend on how you can you best apply this principle.

About the Author

Mark Hall utilized his online marketing skills to get his website ranked in the Top 10 in Google. View his vemma and Toksee site to check out his case study video. Get a totally unique version of this article from our article submission service

Comments

No comments posted.

You do not have permission to comment. If you log in, you may be able to comment.

Complete the details below to send a link to the page:
http://uniquebusinessarticles.com/internet-marketing/how-to-create-customers-for-life.html