Making Search Engine Marketing Work For You

Which search engine marketing strategy should one concentrate on, free or paid? You should think of search marketing like a sandwich: it just doesn't work with only one slice of bread!

For increased traffic and sales combine the power of organic (free) and pay-per-click search engine marketing. Together, they will help you reach your goals of more traffic and sales in both the short AND long term.

The trick is to use both strategies so they build on each other.

Step 1. Do keyword research and then build a content-rich website around keywords your target market is searching on.

Step 2. Now start your pay-per-click advertising. Each ad should be built on a single keyword. Use your PPC campaign to bring more visitors to your web site. Remember to measure your sales per visitor also known as your sales conversion rate. Your PPC search engine campaign will show you rather quickly which keywords bring in the most visitors and which result in the most sales and which ones are duds.

Step 3. Take thekeywords that are performing the best for you from your PPC campaign and edit your website to include those keywords. By emphasizing them in your content and code, you'll start ranking well for those keywords in the organic (free) listings (the regular listings that come up when someone uses a search engine).

You can even build landing pages when you find a group of top-performing keywords that relate to one another. You can build a page around the keywords that contains specific information about that keyword group that would appeal to searchers who are searching those keywords.

PPC will bring first-time visitors flocking to your site for the answers to their search. By finding out what works in PPC, you can adjust the keywords on your site to get a higher search engine ranking, so over time you'll build up your free traffic.

And here's an added bonus! If you can get both your PPC ads and your organic listings on the same page of the search results you will have a search engine marketing strategy that is far greater than the sum of its parts.

SEO and pay-per-click, with a delicious keyword filling it is a search sandwich!

About the Author

CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online!

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