Optimizing Video Content For Youtube Video Sharing - Video Seo

Online video has finally hit prime-time. In 2008, video marketing and video sharing is the newest and most exciting field of online promotional marketing.

Certainly we have all heard about the biggest online video sharing website out there, Youtube. In 2007, Google purchased Youtube and even before this acquisition, the site was growing in popularity each and every day. Youtube is a wonderful site for users to get started with sharing online video content. However, because your video is converted to flash upon uploading it to the website, you need to learn the tips and techniques that will optimize your videos for the best quality result after uploading to the site.

In order to be able to share video online, you need to first have the equipment available to shoot video, capture it, and edit it for online usage. As for cameras, if you dont have a camcorder, most digital cameras, and even some cell phones have video functionality. As for Video editing software, there are many choices for everyone from the beginner to the expert. If you are short on change, most computers already come with tools like Microsoft Moviemaker or Apple iMovie in addition to the literally hundreds of free web-based video tools that you can use online.

Of all the free tools out there, I would suggest that you use something other than Microsoft Movie Maker as it will give you more difficulty when trying to edit videos from a mobile phone source. Quicktime is nice with almost all formats.

It is important to note that youtube does not support all of the many many different video formats that are available, and for good reason. However, as a result, you should try to utilize a format such as mp4 or even mov. Most video editing software will support this but if yours does not, I would suggest downloading another program.

When exporting your video, I would recommend exporting to the Youtube recommended size, which is 320x240. Most video cameras and camcorders shoot video at much higher resolutions so you will likely need to compress and resize your video to the aspect ratio of 320*240. If you are using a webcam, sometimes the video exported directly from the webcam is ready to go.

It is advisable to make your video as bit-rich as you can. You can use a bit rate around 1000 kbps. Around 1200kbps it would probably overkill and take the video longer to process. 700kbps and 1000kbps should be the ideal range, you should be looking for.

As for audio, it is advisable to utilize the MP3 codec, which should be standard on most video editing software programs.

Take the output of your video file as .mov or .mp4 and before you move further it is time to have the preview of your video file. It should look nice. If you are satisfied with the outcome, go ahead with uploading your video.

The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.

In terms of video search optimization, remember to use all the tag and description fields. For your video to be found by searchers, the correct keywords must be in all three of the following: (a) the title (b) the keyword tags, and (c) the description. So the typed components (as listed above) need to be keyword rich to attract the right viewers, rather than a random selection of those who are there to see what's new.

Also choose an appropriate and hopefully highly viewed category. Finally, allow users to rate, comment, and share your video with others as this generates buzz and often results in external sites linking to your video on Youtube. If this happens, you will have a better chance to be seen in the organic search results of Google.

All of these suggestions should help you with your video sharing future. I would also suggest reading ReelSEO as it is the primary resource for online video SEO. Finally, try some of the other video sharing websites out there, like blip.tv and revver. Good luck.

About the Author

For a detailed list of video sharing websites like YouTube, visit ReelSEO.com, the expert resource for Video SEO and video search engine marketing.

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