Selling Your E-book Online - Part 2

submitted: Mar 9th 2008 | by: StephenBeck | Total views: 18 | Word Count: 374 | |

The best system to sell e-books online uses a single page website to promote your e-book. In the last article, I explained the importance of writing an amazing headline to capture the attention of your audience. This article will cover other issues in marketing information products.

An important note in writing copy for your website is list features but you sell benefits. The features of your e-book are that it is 67 pages long, that it contains interviews with caterers, pastors, wedding coordinators, and florists, etc. Or that it comes with a money-back guarantee.

But what are the benefits for your customers? They want to have a beautiful wedding without spending all their cash. They want an economical way to splurge on a unique wedding.

Why do I make a difference between the features and benefits of an e-book?

Next time you're watching TV, pay attention to commercials for sports cars. They rarely tell you about features, like the type of fabric on the seats, or the CD players, or the undercoating. Instead, a middle-aged man cruises down a winding Oceanside Road looking very pleased with himself. Of course that's not reality. The benefit is the fantasy, which implies that this man is richer, more successful, and essentially just better than others because of the car he drives.

That is an extreme example. You don't have to go to these extremes, but you absolutely must explain the benefits of your e-book clearly. Your customers don't care about the book length or interviews. They only have one question: "How will this benefit me, making my life easier, my kids smarter, or my spouse better looking?" So, go ahead and list the features of your product. Just remember that it's the benefits which sell your product.

Finally, your website must have some testimonies on your websites. These include people who have been helped out by your e-book. You also need a strong guarantee, so that you feel secure in buying it. If I can't dunk that basketball in sixty days after reading your basketball e-book, I want my money back. You want a strong guarantee, and of course, you want a "buy it" button to collect the money.

About the Author

Stephen Beck shows you how to write and publish an e-book and create a "cash on demand" online business. Marketing information products has never been easier when you view Stephen's video.

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