So You need to Get Traffic to Your Website?

The one thing Website owners are looking for is Traffic, but there are many types of Traffic. The one thing to avoid is concentrating so much on getting traffic that you forget to analyze the quality of the traffic. There is definitely a wrong type of traffic which will only waste your bandwidth.

Different websites have different goals. One may be to build a brand, another may be to sell a product while yet another may be to build a list from leads. No matter what the goal, tracking should be done to see whether the traffic generated from various sources is actually helping to achieve that goal.

In some cases, it is easy to see the difference between various traffic sources. For example, it is usually much cheaper to buy Pay Per Click (PPC) ads for a content network than for a search network. On a content network, ads appear on related web sites while on a search network they appear as the result of a user keying in specific search terms.

In general it's considered that most people who click on content network ads tend to be researching their intended product and in the main are looking for free information. It's been proven that on the other hand searchers who type in (especially long tail) specific keywords are further down the buying funnel and are more likely to click the buy now button. Inevitably this means that to advertise in the Search Network is more expensive but often more effective.

Pay per Click advertising is fine as a short term solution but careful control over costs must be kept and also conversions have to be tracked avidly or costs can outstrip revenue which then defeats the objective. The better but more long term solution to traffic is SEO or Search Engine Optimization which when done properly can get the website high up in the organic search results for relevant keywords. SEO means optimizing individual web pages for certain specific keywords using on page factors such as keyword density and off page factors such as inbound links. This is a more long term solution to Pay Per Click which is virtually instant. Initially a good balance need to be found between the two.

One technique to overcome this problem is to aim for 'low-hanging fruit'. That is, keywords that have less competition. While these generate lower traffic, it is possible to build up considerable amounts of traffic by building up a portfolio of less popular keywords.

There are other forms of traffic generation including email marketing, article marketing and maybe doing joint ventures. Keep in mind your objective should always be to avoid paying for any traffic that fails to convert.

About the Author

Russell is a Consultant of CarbonCopyPRO CarbonCopyPRO. Russell is an experienced Internet Marketer from the UK. He is offering a Free Editable Content Website for anyone who becomes a CarbonCopyPRO Consultant under him

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