Xocai Healthy Chocolate Business Review (MXI Corp) Scam or Legit?

Healthy chocolate? Really?. Well actually, MXI Corp, the manufacturer backs their claim with scientific citations and products that are antioxidant certified by Brunswick Labs, an independent testing organization. MXI distributes the healthy chocolate under the brand name Xocai (sounds like: sho-sigh) via a multilevel marketing network of independent representatives. If you like chocolate and are looking for a business opportunity, this might be a fit.

The owners and founders of MXI Corp come from a background in chocolate distribution having founded Pure De-Lite, a 300 million dollar distribution company supplying the large retailers. Investigation into the antioxidant properties of unprocessed cacao led to the formulation of the xocai chocolate. Headquartered in Reno Nevada, MXI Corp introduced their first product a few years ago and now have in excess of 50,000 distributors. They appear to be gaining sales momentum and may enter a period of explosive growth as often happens with network marketing firms once they establish themselves.

Xocai healthy chocolate is offered is cookies, chocolate squares, nuggets, omega bars, protein bars and the activ liquid. The health qualities of the chocolate stem from the high antioxidant content of specially processed cacao plus added ingredients such as Acai berry. It is notable that Xocai is rich in epicatechin which has been the subject of recent favorable scientific findings (Science Daily Article March 12, 2007). Special processing to preserve the antioxidants together with the absence of refined sugar, wax and trans fats set Xocai apart from other chocolate.

MXI Corp offers a binary compensation plan and various other bonuses for recruiting and down line building. The binary group volume is not flushed. The unused volume carries forward. There are ample executive and leadership bonuses that can be earned in addition to the binary commissions. MXI Corp pays out 50% in total on the commissionable volume. New associates can join the business for a $35 sign-up fee and the purchase of two to six cases of product depending on the number of business centers they want.

It costs about $300 to become a Xocai associate if you go with the two case activation order. Then you have a monthly auto ship of one case ($110) until you reach executive level which requires two case per month. When you think about it, $300 is not a lot of money to risk on a business startup and most of the money is in product that you are going to want to consume. The monthly auto ship expense may be offset by reduced purchases of other candy or sweets. Overall, this strikes me as a low risk business venture.

As far as marketing tools go, the company provides each distributor with a nice website including retail store and back office with business tools and training. The website and product brochures are of excellent quality. Those interested in pursuing international business can venture outside of the USA into Canada, Australia, New Zealand and Japan as of this writing.

With healthy chocolate as the drawing card, this should be an easier business to promote than many. I can attest to the fabulous taste and texture of the products. The remuneration plan seems to be quite fair and lucrative. The marketing tools are well done. I think that customer and rep retention will be better than average because people will like having the chocolate (without the guilt) arrive each month. Business minded folks should give this network marketing opportunity serious consideration.

About the Author

You may wish to visit the writer's web page for more information on MXI Corp's Xocai Healthy Chocolate. Chris Gatenby is an internet marketer with a focus on home based business opportunities.

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