The Basics of Podcasting

Podcasting has become the new internet marketing trend, much like blogging had the last few years. If you search the internet, you can find podcasts on all subjects- interviews, "how-to" information, and even audio blogs.

The term "podcast" comes from the MP3 player created by Apple, the iPod. A podcast is an audio file that has been made with the intention of communicating information to the public.

A large percentage of business podcasts are designed to be similar to a radio show. The podcaster may interview guests that have knowledge on their particular website topic, or the podcaster might go solo and do all the talking themselves.

What are some other reasons for having a podcast on your site? Importantly, it is a really good way to increase your website's visitor traffic. People search podcast directories for new podcasts to listen to. Hopefully they will find yours and if they enjoy your podcast, will visit your website.

You can also use your podcast to promote products and affiliate links. For example, if you have an information product about dog breeding, you can talk about it on your podcast. If you are an affiliate for a dog biscuit manufacturer, you can provide a review of the product and tell your audience that if they want more information they can to a page on your site that will redirect them to your affiliate link with the company.

Not only can podcasts help you attract new customers and promote your products, they will help you develop relationships with your customers. When your customer listens to your podcast, they get to hear your voice and get a snapshot of your personality. As they hear you talk and present information, they will come to see you as an expert in your field. You will become their "go-to person" on the subject you specialize in.

You can further monetize your podcasts by accepting sponsorships and advertising. For example, you could play an ad, similar to what you hear on your local radio stations or you could charge a fee for interviewing someone that wants to promote their product or service on your podcast.

If you're interested in trying out podcasting, a very easy way to start is to use Audio Acrobat. Audio Acrobat is a monthly fee-based service; you record your message with a computer microphone or with your telephone. Through the audio service, you then create streaming audio players that you post to your website, as well as links for others to download your podcast to their computer or MP3 player.

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