Adjusting Your Lens For Maximum Persuasion

I've written about framing basics in previous articles. Framing is a vast subject and couldn't possibly be summed up in just a few articles, but it's a foundation.

With frames in mind, it's time to examine the lenses we're looking through. If you wear glasses to see better, you don't walk around with just frames on, you have lenses made to fit your prescription.

Some lenses distort. Drug addicts and alcoholics have frames of 'how can I get more of what I want'? They look through highly distorted lenses of denial much of the time.

We all have issues for which our lenses are distorted. Prior to my weight loss I had a very strong lens when it came to sweet, starchy foods. I thought about it all the time. I craved it. Because my blood sugar was so out of whack, I would finish a huge meal and still want more. My lens was overpoweringly focused on unhealthy foods and a fear of scarcity. By adjusting this lens so that it wasn't so intensely focused, I have changed my whole life.

At the other end of the spectrum, think about the anorexic who looks at themself in the mirror and sees fat. This is a distortion of the lens they're looking though.

Some social issues can also be thought of as lenses. I read about a summer camp in Northern California where the campers would go to the camp to 'unlearn' issues of racism, sexism, anti-Semitism. The presupposition of the facilitators of the camp was that if we grew up in the US, we've all been indoctrinated into a racist, sexist society, either subtly or overtly and the only way social change and equality can be achieved is to examine the lenses we've been looking through to view the world.

Now, whether or not you believe this, it's a very strong frame and by 'unlearning' these 'isms', they believed the distortion of the lens is lessened.

What are some other distortions that prevent us from seeing the real picture? How about religious fanaticism? How scratched, cracked and myopic is a suicide bomber's lens on the world? VERY. Their views go WAY beyond framing.

Addicts have distortions, violent criminals, the mentally ill. . . Extremists such as the Klan literally view the world in terms of 'black and white'.

What are your extremes? Where do you find your lens distorted? One of the first steps in persuasion excellence is the ability to persuade yourself. I'm not suggesting that we eliminate everything about ourselves that make us who we are, not by any stretch, but I'm just looking to examine where we might have some blockages and/or weaknesses and/or blind spots in relation to ourselves and our outlook on the world. Remember, for all of our beliefs, there's an equally strong opposing belief in someone else.

I'll tell you a little secret. My lens is powerfully, intensely, vigorously focused on persuasion. Some might thing to the extreme. Okay, maybe that's not a secret. But it's definitely my lens to the world and I'm thrilled to share it with you.

About the Author

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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