Are You Using These Little-Known Power Words to Boost Profits?
submitted: Nov 4th 2007 |
by: JohnTanner |
Total views: 15 |
Word Count: 721 |
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Did you know that there are some coveted, little known, power words out there that could give your ad or sales copy a much needed shot in the arm? It's a plain fact that powerful ad copy is what differentiates a great marketing campaign from a mediocre one. Any successful marketer will tell you that the building blocks of great copywriting are those power words that suck your prospect into your ad or sales letter and compel them to take action.
When it comes to marketing, it's not just WHAT you sell that's important, it's HOW you sell it. Most people trying to generate cash over the internet and direct response marketing but don't really have the know-how to produce good sales copy, which is really sad for them.
But you're about to leapfrog past them to dramatically improve your chance of success!
Bottom line, powerful sales copy is what sells. Without compelling sales copy you're business is as good as dead! If you don't know how to write a compelling sales letter you MUST find a way to get one written.
Your options at this point are:
- Hire a professional writer. This option can be costly as good writers who know what they are doing do not write for free.
- Learn copywriting skills. This can take time but may be your best option if you have the time to spend studying.
-Use templates (helpful but your copy will be somewhat cookie-cutter)
-Use software (now there's some pretty cool software that can help you write like a pro!- see below)
In this article, I'm going to reveal 15 power words that will help convert into sales for you! And to kick the list off I'm going to clue you into one of the strongest power words you could ever use. The concept behind this word is so powerful that it should pervade every action you take in your marketing.
Over the years, I have read many sales letters on the internet, in email marketing or direct mail marketing where people have gone on and on about what they have to offer to the customer, which may seem logical but this can really hurt your sales! Your prospect doesn't really care what you have to give them because too much emphasis is on YOU and your prospect doesn't want to focus on you. They're focused on themselves.
The key here is to incorporate the use of "you" copy in your sales pitch. In other words, you should always tell the reader what's in it for them as opposed to what you can give them. For instance, you can take "I will give you this when you buy my product" and turn it around to "You will get this". So in short, all you really have to do is take the "I's" and the "Me's" out of your ad copy and change them to "you's" and then simply watch your sales multiply.
As you may have guessed, one of the most powerful words you can use in your copy is the word "you"!
With that in mind, here is the remaining list of 15 power words that I promised earlier. This is a small sample of the words that will help give your ads and sales letters the kick they need.
1. You
2. Amazing
3. Plus
4. Now
5. Plus
6. Boost
7. You
8. Magic
9. Discount
10. Instantly
11. Easy
12. Exclusive
13. 100% Money Back
14. Free
15. Announcing
There are hundreds of power words you can use to improve your ad and sales copy. But BE WARNED! Just as there are words to trigger positive action from your prospects there are also words that can send them running!
Using these words effectively is a learned skill. Once you have found them and memorized them you must train your brain to know when and where to use them. It is important to use these instead of the dull, ordinary words that most people use in their sales copy to get yours to stand out.
Fortunately there's a breakthrough software called ScribeJuice that can help you easily master this powerful sales vocabulary so you can infuse all your ad and sales copy with response-driving, hypnotic power words - AND avoid using words that can kill your sales.
If you need to write ANY kind of ad or sales copy, whether for online or offline purposes, you should visit http://www.ScribeJuice.com. It makes writing high-response ad and sales copy automatic.
About the Author
Are you making these mistakes in your ads and sales letters? Stop sabotaging your copywriting with response-killers. See how ScribeJuice can help! This and other unique content 'copywriting' articles are available with free reprint rights.
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