Binding Persuasion

Binds are a fascinating strategy in persuasion which should be used sparingly, a little 'persuasion seasoning' so to speak.

What is a bind? A bind is a language pattern and like all language patterns, there is a formula to it.

Single binds have two formulas. Formula one is 'if X, Y'. Formula two is 'the more you X, the more you Y.'

Generally, the X will be a pace and as referenced in earlier articles, a pace is something that is verifiably true. X can also be a suggestion or a challenge. Y will be a lead. This is something that you want them to think or feel which they are not necessarily doing currently. (I'll have more pacing and leading articles coming in the near future.)

Think of X as the set up and Y as the punch line.

The following is an example of a bind: 'If you develop a deep understanding of the power of binds, you'll feel compelled to sign up for The Persuasion Factor.'

Fairly transparent, I know. But let's break it down. The first part of the sentence, 'if you develop a deep understanding of the power of binds', is a pace. This is a suggestion, a challenge. Then you have 'you'll feel compelled to sign up for The Persuasion Factor' which is a lead. It's something that I would like you to do which you may or may not currently be doing (but which you really should).

Here's another example: 'The more you read what I'm explaining, the more you'll understand the power of using it.'

I'll break this one down a little. The more you read about something, for example, the more you read about using binds, the more you will understand how powerful they are in persuasion. Is this true? I think it is. But it's more of a presupposition than it is solid, hard, cold fact.

Binds do not have to in any way make sense or be logical.

An example for real estate agents: 'The more you hear about this piece of property, the more you will be compelled to buy it.' It's not absolutely logical because in actuality, hearing about something doesn't necessarily compel you to buy it. It might, it might not. However, the suggestion that there is a logical, obvious link between the property being sold and one's compulsion to buy it creates the link and makes it so in their minds.

Here's where we start to get into some really interesting ways of using this. 'The more you try and object, the more you will find yourself going along with these ideas.'

What we're doing here is issuing a challenge, so to speak. The more you try to do something I don't want you to do, the more you will find yourself doing what we want you to do.

Here's another one: 'The more you want to feel good about yourself, the more you'll need to act now on this proposal.'

"Kenrick, you can't say these things to people without them noticing something strange." Well, to that I say, I do say these things and people never notice. Binds work incredibly well, even more so if you practice ahead of time. Write out some samples as they pertain to your business so that you will be smooth when you deliver them.

About the Author

Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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