Death Of The Lead Companies

As an ex-CEO of a major lead company, I built and sold that company in what I'll call the hay-day of lead companies. For more than a handful of years now, lead companies in a multitude of verticals have seen huge growth and profits. Let me be the first to tell you, if you don't already know, the hay-days are gone.

When I started as a tiny little lead company with only $50 to my name, I didn't realize how easy it was to build massive lead campaigns. The lead industry is in turmoil now and I feel very fortunate to have sold my company in mid 2007. Marketing online has become very process driven. The industry is totally different from just a few years ago. If you learn the online traffic formula, you'll have a whole new perspective of the possibilities of what you can build with lead generation.

Since the mid 1990's I've been creating systems to help companies generate more prospects and customers. The slow down in real estate and financial markets has created an environment that needs more than ever a better way of getting customers. This, combined with an increase of easy access points online to generate leads, is fueling a massive opportunity. Some call it the perfect storm.

If you have seen what has happened to the music industry over the past five to seven years, you'll start to get an idea of what is happening to the lead industry. Distribution channels have changed in a huge way. Forget about being dependant upon buying expensive leads or costly PPC campaigns from Google. The small, highly focused entrepreneur who has figured out the online traffic formula can generate massive lead campaigns on his or her own.

The best skill set to have in today's marketplace is the ability to generate leads and customers for any business. The knowledge of how to empower another business owner with this ability to generate massive lead campaigns on demand is the most universal opportunity of our time.

Imagine being able to teach anyone how to properly generate leads within any niche market. How much value can you put on this type of ability? Is it worth a cup a coffee to you or to some business owner you know? It just might be worth more than a chain of Starbuck's and easier to manage as well.

Lead generation is the simplest process after you have learned it. I guess that goes for learning any new skill. It seems hard at first, however, it get easier and easier each time you learn and test a new tactic. Sometimes taking the first step can be the hardest of all. I hope your internet research leads you into a new lead generation mindset.

Gil Ortega is an Internet strategist and lead generation expert. He is an author, speaker, and consultant who can be found at http://www.OnlineTrafficFormula.us where he demonstrates how to create effective customer acquisition systems.

About the Author

Gil Ortega is a lead generation industry veteran with 15 years experience. He shows businesses how to leverage the internet for massive lead generation.

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