I Am An Onion: Layers of Complexity in Persuasion and Life

I love metaphors. And one metaphor that has been especially potent for me lately has been that of an onion. A core component of The Cleveland Method deals with an understanding of our own core drives and unconscious motivations. It's by focusing inward that we can genuinely understand others.

In recent months I've noticed a tremendous amount of growth in many of my students who have been applying persuasion techniques not just to business and sales, but to every facet of their lives.

On a one-on-one call with one of my students recently, an adviser who is becoming more and more successful in his business and in his financial life, he recently shared how these skills have not only affected his "bottom line" but have meant so much to him in many other ways. These techniques have helped him to stop smoking and have had positive impacts on him in his personal life in many ways.

As an example of this peeling of layers, one both figurative and literal, I have seen this growth in my own life having shed 140 pounds. Peeling the layers, getting to the core of what is important, improving, fine tuning. . .these persuasion skills apply for us to enhance and grow.

By peeling away these layers I uncovered something else I needed to remedy--a hernia. Now I'm able to help myself even further towards the goal of excellent health.

These kinds of things that make us begin to understand the power of the unconscious drives and the motivations in our lives. While my focus for this program has become laser like in relation to persuading our affluent clientle, I realize that the bigger picture is of the utmost importance. I say this time and again; we are the first step, our own first project, in the pursuit of persuasion. Learn to persuade yourself, the rest will fall into place seamlessly and naturally.

I can absolutely guaranty you that there's never been a great persuader on the face of the planet who doesn't have a degree of mastery over his own life. Before I lost the weight, I had a very conflicted relationship with the thinking, the practice, and the actual doing. Eventually, something clicked. I got it. I understood on another level that as an onion, the first step is to peel away the skin, and to keep peeling through visualization, through tapping, through intention, through coaching, through determination, through the universe system-it all came together as if I were a magician and finally figured out the alchemical recipe for my own self mastery.

This is all a process. I will be the first to say that this cannot be mastered. It would be arrogant to say that I have mastered persuasion or self-persuasion. It can't be done. The minute I feel I've attained the highest I can, what point is there in continuing? Continuing to grow and evolve is what keeps us vibrant. My hope is that while I continue to focus primarily on persuading the affluent, that the bigger picture of evolution, growth and persuasion is really what my students come away with.

About the Author

Kenrick Cleveland teaches strategies to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies. You can get a unique content version of this article.

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