Sales Articles
131: Using Superstition To Persuade: "there Are No Accidents"
'Very superstitious, writing's on the wall Very superstitious, ladders bout' to fall Thirteen month old baby, broke the lookin' glass Seven years of bad luck, the good things in your past
132: Using Competition To Amp Up Persuasion
Lately I've been really dedicated to working out and recently I noticed something interesting at the gym. My gym is most definitely not a meat market. A very large percentage of the patrons are there because they care about their health and not for dating purposes or to see and be seen.
133: How To Sell Advertising Online And Get Fantastically Rich
Advertising revenue online is growing at an incredible rate, mostly from small businesses looking to expand their market.
134: An Exercise In Rapport: Trying On Someone Else's Skin
Harper Lee wrote in To Kill a Mockingbird, "You never really understand a person until you consider things from his point of view...until you climb into his skin and walk around in it." And we've all heard the saying, you can't know a person until you've walked a mile in their shoes. This exercise is a way to figuratively step into someone else's shoes, into their skin, and create instant rapport and understanding.
135: Trying On Someone Else's Skin
Harper Lee wrote in To Kill a Mockingbird, "You never really understand a person until you consider things from his point of view...until you climb into his skin and walk around in it." And we've all heard the saying, you can't know a person until you've walked a mile in their shoes. This exercise is a way to figuratively step into someone else's shoes, into their skin, and create instant rapport and understanding.
136: How To Short Circuit Buyer's Remorse
It's human nature to want to believe that we have done something of value when we make a purchase. We like to feel we've used proper sense and keen determination in choosing things that are going to be good for us and of the greatest use. And we most certainly want to know we'll feel good about the choices we've made in the long run.
137: Being Open To Our Prospect's Energy
From time-to-time I like to bring up some concepts that might be considered a little woo woo. I ask your indulgence with this and suggest that if it works, even woo woo has value.
138: Gut Check: Calibrating With Yourself
Intuition is defined in the Oxford English Dictionary as "the immediate apprehension of an object by the mind without the intervention of any reasoning process".
139: Insurance Sales Success: 3 Things You Never Want To Do
The three things you should never do are exactly what you're told to do, so this may be shocking to you or comforting. When you do these three things you're setting yourself up for a painful path to failure. It explains why over 90% of the people entering the insurance and financial services industries fail in less than three years. The first thing you never want to do is cold call. If you've tried it you already no it's a low failure ego eroding waste of time activity.
140: Sales Coaching To Understand What The Top Producers Know
You're stuck being average but you want to be a top producer. Even though you do what you're supposed to be do according to industry experts it isn't working for you in a way that will get you to the top. You don't know what you don't know and you're frustrated and exhausted. If you keep doing what you've been doing you'll stay stuck and frustrated. The success you have now can be the very thing that stifles future growth because the very things that got you where you are will keep you trapped at your current level.
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