Having a strong prospect cultivation plan is a necessity of every business. Not just a strong plan, but also one actually capable of converting leads into clients. After all, generating leads is only half the battle - turning them into actual customers is the true test!

Any business without a strong follow-up plan isn't likely to go very far. Prospect cultivation is one of the most important aspects of a marketing plan. How are you suppose to turn leads into clients without a strong plan?

O.K. so you have a prospect that has seen your business opportunity and signed up to receive more information. They have listened to a couple of conference calls and are genuinely interested in joining your team. You are so excited you can barely stand it. One problemThe prospect wants to talk to you one on one to talk about the opportunity.

"You will make more friends in a week by getting yourself interested in other people than you can in a year by trying to get other people interested in you." --Arnold Bennett

Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead generation is a cost effective, low-risk way for advertisers to find and qualify potential customers on the Internet. Lead Generation is especially important in the real estate and mortgage industries where each lead could generate thousands of dollars in income. Lead generation is about people taking action.

Every single piece of marketing your company does is for the purpose of lead generation. Of you've got a product you want people to use; you have to find those people to sell it to. That's why a strong lead generation plan is a must of any business plan. If it's not, it needs to be!

I'm curious about something and I wonder if you wouldn't mind clearing it up. . .

There are certain cultural norms and rules of decorum people are expected to adhere to in society and in business contexts specifically. I am of the mind that rules are meant to be bent, if not broken entirely.

I recently came across the following list written/compiled by David Heenan: Ten Keys to Life Fulfillment: 1. Listen to your heart 2. Take one step at a time 3. Deliver daily 4. Maintain a maverick mind-set 5. Focus, focus, focus 6. Never stop learning 7. Build a brain trust (network of knowledgeable people) 8. Reinvent Yourself 9. Sell Yourself 10. Start now!

"If the only tool you have is a hammer, you tend to see every problem as a nail." --Abraham H. Maslow