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Persuading Through Personality Segmentation

submitted: Feb 5th 2008 | by: KenrickCleveland | Total views: 14 | Word Count: 496 | PDF View | Print Article

Parts. We are all made up of parts. A part of me wants a bagel with cream cheese, but another part of me really wants to continue to become healthier. Part of me wants to go take a nap, but this other part wants to finish the project I started. We divide ourselves into parts as a way to talk about our experiences.

However, consider from here on out that words are things, they are real, they exist, as surely as the computer I'm looking at right now and the keyboard I am typing on and the books I can see in my peripheral vision.

When someone says, 'A part of me. . .', they are fractionalizing themselves into subsections. They are turning over the responsibility of their action to this particular part. If this part of them says 'no' to your product or service, it's as if this isn't actually them saying no, but a part of them.

Whenever I hear a person saying they have a 'part', I pretty well darn near jump for joy because I know that they are fractionated inside and I can seize control of one or many of those parts and make it do whatever I want for the most part.

Some alternate names for 'part' are 'the unconscious', 'my psyche', 'my ego', 'a deeper part of who I am'. . .All of these indicate 'part' and in my mind I know I am going to make contact with that part specifically, because obviously it speaks to this person.

One of the nice things about parts is, they are very outside of people's awareness. When they do surface, it's only a bit of a surface of that part you can extend it, elaborate upon it, and give it more power, power that the person never intended for it to have, and maneuver it to your advantage.

In the process of this, and in life in general, take care that you don't spllit yourself up into lots of parts.

A part is a frame, a frame that lives autonomously for the individual who calls it. You can create a part within someone else by naming it and identifying it. Naming and identifying is key here. If we name a part, we give that part power. And if we frame that part through the way in which we talk about it, we're in control of that part to a large extent.

Parts are leverage. For more leverage, we can assign an objection to a part and then create another part and assign that part to overcome the objection. This creates an internal conflict and lets us stand back and persuade.

Once we create the parts, we can pit them against each other. There can be parts that are senior and junior, superior and inferior, parts that relate directly to God and parts that can resolve problems.

I have a part of me that really kicks butt in persuasion. I hope you will too soon if you don't already.

About the Author

Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.


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