What Does Persuasion Have to do With Your Brain?

"The existence of forgetting has never been proved: We only know that some things don't come to mind when we want them." ~ Friedrich Nietzsche

We've all had that annoying, frustrating feeling (which can also be sometimes embarrassing), having something at the tip of your tongue, something that you, at one time, absolutely knew, but no longer have access to. It could be a historical fact, a personal anniversary (which might have the added bonus of putting you in the doghouse) or it could be something as crucial as the name of a valued client who you've had many interactions with, but are drawing a total blank on. (I hate it when that happens!!!).

You might have experienced a decline over the years in your recall of certain things, but this is not a given. There are, in fact, things that we can do to lessen these 'senior moments', by exercising our brains in unfamiliar ways, we can help them to stay agile and powerful.

Some people keep their brains agile with crossword puzzles or Sudoku or 'brain twisters' or play games such as Scrabble if they like the more social aspect. These are all great activities to "aerobically exercise" the mind.

Recent scientific studies have shown that younger people feel, smell, hear and taste better than older adults. They also think better. This is partially due to the fact that once people retire, they tend to do things they're good at and avoid things that are new or things which they find challenging. These studies show that the key to keeping your brain functioning at high capacity is to give it new and challenging activities.

There are also biochemical responses that are vital to stimulating the mind and inspiring people to keep learning. When we are young we have the freshness of everything, a novelty in the unexplored that keeps us engaged in the process of learning. The other thing we have going for us, which when you're a kid is a huge motivator, is the concept of being rewarded for what we do.

This brings me to persuasion (what doesn't bring me to persuasion?) and how, through studying persuasion, you are not only assisting yourself in your business and financial life, but you are boosting your brain power and your ability to recall.

Studying the 36 Chinese stratagem and the 24 doorways of Magical Objection Mastery, we are flexing from macro to micro, in essence, looking at situations from different angles to determine how best to engage.

What is this doing? And why is it so hard? It's challenging us to use different parts of our brains. It's getting us to view one issue or problem or objection, from a number of angles. And isn't it great that this has the added bonus of keeping our minds agile and our memories accessible?

About the Author

Kenrick Cleveland teaches techniques to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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