Is Article Marketing Effective?

Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.

Every website owner needs fresh content. This keeps the search engine spiders coming back and indexing the site on a regular basis. Writing articles and distributing them is an excellent way of providing fresh content for webmasters while ensuring yourself a back link. In this article we'll provide some answers for commonly asked questions.

What topics should I write about?

It is important that when you start out you write about what you know. You should also ensure that the content is relevant to the site you'll be promoting in the resource box.

How will people locate my articles?

When you have finished writing and checking your articles you will submit them to article directories. These are like online libraries where the articles are listed in categories. Webmasters can copy the articles from these directories and use them just so long as they keep all the links in the articles live. You'll need to make sure that you have added a resource box to the bottom of your article that contains your links.

Will Webmasters just delete the links?

Yes this does happen but not as often as you think. It is very easy to track these webmasters down. Use a tool like Google alerts which checks the Internet for relevant key phrases. It is very useful if you add a unique key phrase to your articles that you can enter into the search tool. You can also search for your name to ensure that all the links are live.

How long should the articles be?

There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.

What is the ideal number of submissions?

That is a matter of personal choice some people believe that you should submit them to as many as possible, personally I only submit to 2 or 3 sites with a Google PR of 3 and above. My personal belief is that this keeps the articles unique enough to benefit any webmasters who use the articles.

Should I write lots of articles?

The more you can write and distribute the better. It all depends on how comfortable you are with writing. This is my second article today while my wife has written 10. Set yourself a target to start with. For example try to write 1 article before your first coffee.

About the Author

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