Are You Opening A Small Business For Erroneous Reasons?
submitted: May 14th 2008 |
by: LindaP.Morton |
Total views: 12 |
Word Count: 816 |
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Opening a small business is a serious life change that you should undertake only for a good reason.
The reason that you want to open your own business is important because if you do it for the wrong reason, you may be disappointed and waste lots of time and money before you fail.
If your reason is one of those listed in this article, you may want to rethink opening a small business.
Opening A Small Business: Wrong Reason 1 - You Hate Your Job
Wanting to quit your job is an erroneous reason to consider opening a small business. If that's your reason, find a better job instead.
There will also be parts of running your business that you won't like, but unless you've got loads of money to pay others to do those jobs, you will have to do them. And even if you do have the money to hire help, you need to know how to do each job in order to supervise your employees' work.
Wanting to quit your job is an erroneous reason for opening a small business.
Opening A Small Business: Erroneous Reason 2 - You Don't Want Anyone Bossing You
You'll have people bossing you even in your own business.
Sometimes a boss is a person in an official position or one who pays your salary. Sometimes bosses are bankers, clients, customers and even employees who make demands to assure that they get what they want from your business
If you don't want a boss, start a hobby, not a business
Opening A Small Business: Bad Reason 3 - You Want More Free Time
Don't kid yourself. You will work more in your own business than you ever have on a job. That is if you want your business to succeed.
If you aren't willing to work 50 to 60 hours every week, you shouldn't even consider opening a small business.
Opening A Small Business: Wrong Reason 4 - You Need More Money
Your business is not going to start providing you money immediately. Rather it is going to eat up everything you've got for a long time before you can start taking money out of it for personal income.
To build a business, you have to put everything the business makes back into the business for at least the first few years. So you need to expect less personal income through those years.
So if you have an immediate need to make more money, get a second job instead of opening a small business.
Opening A Small Business: Wrong Reason 5 - You've Invented A Better Mousetrap
Having a good idea for a product is not reason enough for opening a small business. You have to know that there is a market for the product already established. Having to take time to educate people about their need for a product can take more time than your business can survive without sales.
There has to be an unmet need for your product and potential customers willing to pay you a profitable price for it. Then you need some assurance that a competitor won't copy your idea and get your potential customers.
You need more than just a good product to justify opening a small business
Opening A Small Business: Wrong Reason 6 - You Have Start-up Funds
Yes, a new business requires money and by opening a small business, you are investing in yourself. But is that a good gamble.
You may do better investing in the stock market so that you're gambling on businesses that are established and managed by seasoned entrepreneurs and business managers.
So just having enough money for opening a small business is not reason enough to risk it.
A Small Business: Bad Reason 7 - Advertisements Say It's Easy
Don't believe everything you read and hear. Many people will tell you that opening a small business and making it successful is easy, but most of them are just wanting to make money off you. Running a successful business is lots of work. Anyone who tells you differently is telling you a lie.
People lie about how hard it is to start and build a strong, successful business because they have something to gain by it. Usually they have products or services that they want to sell you and that you will be willing to buy once you figure out how hard business is.
So if you don't want to be one of those people who open a small business and fold it in less than a year, be prepared to work harder than you ever have on a job.
Conclusion
Don't consider opening a small business for one of these erroneous reasons, or you will regret it.
But there are good reasons for opening a small business. One is that you have a product or service that is needed and wanted by a target market whose members will pay you a fair price for it. But even then, you have to know how to market effectively to them.
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