Getting Referral Business - A Proven System

You want to use referrals to grow your business... You see the value of turning your customers into your biggest fans and strongest salespeople. Sounds good on paper, but how do you do it in real life? In this article, I'm going to quickly show you the best time to bring up referrals and a proven system to use.

When and how do you bring up the whole conversation of referrals?

The problem with waiting until you have proven yourself with a customer lies in the human brain. Through evolution, the brain adapted to pay attention to what's immediate, and to ignore things that are finished.

You have a center in your brain called the reticular activated system (RAS). This system is the attention center of the brain. It also functions to automatically filter out all of the various noises and distractions in life that are not important right now, so that you can focus on areas that are important.

There is an area in your brain labeled the reticular activated system (RAS). It's been called the attention center of the brain. One of it's numerous jobs is to selectively direct attention to things that are significant to you right now.

Letting your customer's RAS work to build your business:

How to Use a Customer's RAS to Refer Business

I've already shown that waiting to ask for a referral is less useful... they've gotten their result and you are spontaneously forgotten.

Here's how to do it:

When you're talking to your customer for the first time... you can say something like, "Mrs. Jones, I only will take you on as a client if I am absolutely convinced that I can over-deliver exactly what you need.

Our business grows by word of mouth. So, we don't stop until we achieve success together.

My business uses referrals to spread the word. And to make sure that happens I keep working until you are happy.

Of course, if you refer me that's a positive thing and it will only happen if you are thrilled with my services.

A couple of things about that. First of all, if you refer someone to us, we won't give you a free toaster or a trip to Mexico. We provide our clients with the best pricing possible, so we haven't built in awards, prizes or cash back if someone refers us.

Part of the value that I provide is that I offer very good pricing on my services. So I don't offer cash or prizes in return for referrals, just a firm commtment that I'll provide you with the best service at a great price.

I will commit to acting professionally and with courtesy in all dealings with you... and I will offer that same level of service to your friends.

I will ask to see how I am doing along the way, to make sure that you are more than happy. Any people you refer will also get the same level of service. OK?

When you prime the pump like this, your customer's RAS gets a chance to start looking for ideal candidates for your service, while you are important to your customer. Doing it this way, your referrals will be much more effective.

If you ask in this way, you will notice your referrals increasing. Without their having to work at it, your customer's RAS will be compelled to find friends that will benefit from working with you.

About the Author

Want to discover hidden tips to easily make your business doubling, even tripling revenue? Check out Michael Walsh's free Business Growth Report For even more great free information go to Business Growth blog Get a totally unique version of this article from our article submission service

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