Secret Agents, Your Key To Success

When you think of the perfect business, what comes to mind? For most people, the perfect business runs itself. Wouldn’t it be wonderful if you could automate your website so it would sell your products even while you sleep? Well, you can!

A visitor comes to your site and the first thing she sees is an invitation to your newsletter. Now, she may not want another newsletter in her inbox at this point, but as she reads, she is intrigued.

Hey, this guy makes sense! He thinks the way I do. I need to know more.” She signs up online, and is soon enjoying your newsletter.

Autoresponder #1 has done his job.

(We don’t call this autoresponder number one, of course. The full name is Contact Management Online Autoresponder. Don’t let that big-name scare you!)

As your visitor reads the newsletter, she appreciates your honest evaluation of your products. She sees something that’s perfect for her, and decides to buy it.

Immediately after she makes her purchase, she gets an e-mail. She’s delighted to learn that she has received an added bonus, a free gift with her purchase.

Autoresponder number 2 has done its job.

About 7 days later, your customer gets an email asking her how she is enjoying the product. Did she find it helpful? Did it fulfill her expectations? Was it worth the price she paid? Then, the email asks her for a short testimony that you can share with others on your product web page. She emails her testimony.

Autoresponder #3 has done his job.

Your customer gets a weekly or biweekly e-mail automatically after that. Your newsletter contains great information on using the product to make more money, or build beautiful scrapbooks, or save money on purchases, or how to build a free website without pay… whatever your product is about.

This kind of excellent customer service keeps your customers feeling valued. By helping them use their product, you reduce the number of returns. Even better, it keeps your business name front and center in the customer’s mind.

Autoresponder numbers 4 through 10 have done their jobs.

You can use this method to keep track of what your customers are buying, and what their preferences are. Perhaps the client who’s bought a $10 e-book would be also interested in the $75 home study course. Another customer who bought the home schooling curriculum for mathematics may also want the literature home schooling curriculum.

On a regular basis, your customer gets an e-mail recommending another product. She may not even know she wants the product, but because you have brought it to her attention, she is stricken with a burning desire to make it happen.

he clicks on the link in the email and purchases the related product. Autoresponder #11 has done his job.

Do you see the value of my secret agents, my autoresponder friends? They work all the time, even when I don’t. I can spend time with my family, sleep, develop more products, anything that pleases me, and my auto responders will keep working without me.

If only I could take them out for dinner to celebrate another record-breaking year at FamilyEBiz!

About the Author

Stephen Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining these steps, visit Start Home Business immediately. Click here to get your own unique version of this article.

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