Self Tanning Products Are Stiff Competition For Tanning Salons

Self tanning products are stiff competition for tanning salons right now. This is because they are less expensive and some of them work great. They used to have a reputation for leaving streaks and making the skin have an orange tint. Now many of them are made with moisturizers and they are for different skin tones. This can mean they aren't going to go to the tanning salon this year.

As the owner of such a business your job is to keep them from thinking about buying such products. You need to continue to carefully promote the many benefits of your tanning salon. You need to do all you can to get them to come in again this year. Those who have tanned at the salon for years will be less likely to abandon you.

This is your chance to show everyone else why a professional tan is the way to go. You want them to be able to enjoy it based on their needs. For example if they are worried about cancer from UV rays they won't want to tan. But if you offer them some of the sunless tanning options then they will still come in.

Others want a tan in a hurry so they don't have the time to build up a base tan first. They may be flying to Florida for the week and want to have a nice glow before they hit the beach. These fast tanning methods from your salon can be exactly what they need to feel their best on that trip.

While you do need to make a profit, you need to balance the prices so that you don't cause customers to self tan. They need to find the value in what you offer so that they can fit it into their budget. They need to know that coming in to tan is a great way to pamper themselves too. It gives them time to relax and it can help improve their outlook for the rest of the day.

Many customers will have questions and you need to be able to answer them. All of the staff you hire needs to be educated in your tanning practices. They need to know what the customer can expect. If the staff doesn't appear to have a clue then you will lose customers. They can be just as clueless at home with self tanning products. They will value your tanning salon though if you can be there for them.

You also need to offer great products. Again, knowing about them is important. When a person sees self tanning products at the store they don't know what will work well for them. Therefore they will be less likely to buy them. If your staff takes the time thought to discuss the products available that will help each person with their tan based on their skin tone they will be encouraged to buy and use it.

If you pay attention to what is going on with self tanning products, you can advertise in a manner that still gets customers to your tanning salon. There is still a great market for this type of business so don't dwell on the issue too much. Instead continue to create ways to get people to see what all you have to offer them. Make sure you have plenty of tanning options so they can choose the one that will benefit them the most.

About the Author

Betty P Davis writes about the facts and myths within the salon business. You can avoid the rookie mistakes many new operators make when they buy a tanning salon

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