What Really Makes A Good Bed & Breakfast?
submitted: Nov 8th 2007 |
by: PattiRob |
Total views: 13 |
Word Count: 684 |
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If you don't pay attention to what customers are saying about the Bed & Breakfast industry then you can't expect to be successful in that market. There are too many bed & breakfast locations that have had to close their doors because they didn't make a profit. The owner's were disappointed and dismayed because they worked hard to offer a quality location with excellent food. What they didn't realize though is that customers are looking for much more than that from a bed & breakfast.
Make sure everyone of your guests feels welcome from the second they talk to you. Many people call a bed & breakfast to make a reservation instead of doing it online so that they can talk to a real person. If they don't feel like they are important during that phone conversation then they are likely not going to proceed with booking it. They want their experience at a bed & breakfast to be personal and enjoyable. They aren't going to spend their money in it if they don't think they are going to get it.
It is a good idea to stay at various bed & breakfast locations yourself. Pay attention to what it working well for you and what is missing. This will teach you areas that you need to focus on for your own bed & breakfast business. Interact with other guests and find out what they like or don't like about their experience there as well.
You will find a vast amount of free information about what customers want from a bed & breakfast online. Plenty of people write reviews about their experiences. They also post information on the various blogs and forums out there. You will find valuable information on these sites and it doesn't cost you anything to read the information. You will find many of the issues they discuss aren't specific to any one particular bed & breakfast location. Instead they apply to the entire industry so you can learn how to effectively operate your bed & breakfast from this type of information.
Too many times it is the one on one interactions that are lacking from most bed & breakfast locations. You need to warmly greet all of your potential customers when they contact you for information about the location. Offer all you can in the way of service to them. For example if they are riding the train ask them if they need to be picked up and taken to the bed & breakfast. They will appreciate your attention to such details to make their trip more pleasant.
Customers want to be able to get all of their needs met when they go to a bed and breakfast. Make sure you offer them all the possible amenities you can. For example they may need access to a computer but they didn't travel with a laptop. You can make one available for guests to us. Going the extra mile to provide them with a ride somewhere or with ironing their clothing perhaps can really mean a lot to your guests.
You definitely want to invest in finding out the experience that each customer had while staying at your bed & breakfast. About a week after they have left send them a thank you note expressing your joy at hosting them. Ask them to provide you some feedback about their experience too. Most customers will be delighted that you asked and take the time to offer it. Be prepared for some criticisms though and work hard to make the necessary changes so that it will be better for the next customer.
Don't get so wrapped up in the operations of running your bed & breakfast that you forget about the customers that are responsible for the success of it. The personal touch is what they are looking for when they come to a bed & breakfast so make sure they get it. Since you can't always anticipate their needs, learn from the information you find about the subject. Make sure you guests always feel welcome and that they can approach you or your staff for anything they may need.
About the Author
About the Author: Patti Rob - entrepreneur, author, and Bed and Breakfast industry enthusiast. Visit the website to discover why most new B&B enthusiasts fail to reach their business dreams. Get your own completely unique content version of this article.
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