What's Your Worth?

Persuasion is a huge field of study. . . as big as human nature itself. And as I continue to explore all of persuasion in my work, lately I've been focusing in the very specific goal of persuading the affluent and accessing that affluent mindset within ourselves.

When we focus and define our goals more specifically--we set our intention.

I have set out to define affluence more fully recently. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

The definition is somewhat vague. Affluence is a 'great quantity' but a 'great quantity' compared to what? Affluence is a 'plentiful supply' but a 'plentiful supply' compared to what?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

This is going to vary significantly from person to person, audience to audience, location to location. And so for our purposes of persuasion, we have to define affluence for ourselves.

For you, what you consider affluent today - if you raised your own level of wealth in any or all of those three areas - you might not find affluence tomorrow.

Our goal as persuaders and in raising our financial set points is to keep progressing and growing, raising our own game, setting the bar higher for ourselves.

If you're an adviser and today you have people that have a million dollar net worth... Well, maybe a year from now you're selling people that have a million dollars in cash that they can put into your program.

Three years from then you're selling people that have $20 million net worth and two or three or four million dollars that they can put into whatever you're suggesting. That's the degree of change that these skills will make for you.

It is about the evolution of you, of your business, and your ability to provide wealth for yourself and your family.

This is the power of persuasion.

For myself, when I was first starting out, my clients were college kids who could barely afford to pay attention, let alone pay for my courses.

As I grew, honed my skills, realized my value, developed this field of work, I also adjusted my relationship to affluence. The clients I began attracting are worth a considerable amount and I believe this is all related to how much I feel I'm worth.

As it was for me, the evolution of your own wealth and your relation to affluence is directly related to how much you feel you are worth.

Try this exercise:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.

About the Author

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques. Click here for other unique 'persuasion' articles.

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