Enrolling in Zig Ziglar's Auto University
Defining the Auto University
One of America's leading business trainers says that the Auto University is "the most important university in America." He's completely right.
The term Auto University comes from learning in your car. You simply slip in a tape (for those of us still using tapes) or a CD about something we want to learn more about. Then we listen and learn.
Is Auto University for you?
If you're like a lot of Americans, much of your commute time is spent listening to music or other programs. While their entertainment value may be high, they'll have no effect on your long-term success.
If you're interested in a mediocre life, then the Auto University is not for you - keep listening to the mind-numbing drivel spewing from most of America's airwaves.
So if you want to join the highest ranks of your profession, start your own collection of motivational and skills-oriented CDs or tapes.
When Should You Listen to These Programs?
Every time you have to drive somewhere, even if it's only 5 minutes, you should be listening to some kind of inspirational audio program. If you have a daily commute, there'll be plenty of time to listen.
Does your commute add stress to your life? You're not alone. IBM recently released a study that found that "45% of all drivers surveyed report traffic congestion increases their stress levels". But you can transform your stress into learning by listening to positive training programs.
If you're a sales professional, you should be listening in between each and every sales call. Can you imagine how much more successful you would be if after every call you listened to a tape about the skill you needed to improve? If you're having trouble closing, listen to a sales training program on closing.
Just think, you could potentially learn a new skill in between appointments that could help you close that next deal. That would be well worth the price of admission into the Auto University. Listen to the programs until you have them memorized. Then your responses in a given situation will be automatic, because the programs will have been completely assimilated.
Where to Start?
There are a lot of good audio programs out there, but I would start with the world's leading trainers. You will know that you are getting the best. These trainers include Brian Tracy, Zig Ziglar, Denis Waitley, Earl Nightingale, Tony Robbins, Jay Abraham, Jim Rohn, and Napoleon Hill.
But above all else, find audio programs that will help you grow. If there ever comes a point in your life when you become stagnant, return to Auto University.
Jim Rohn once said, "Formal education will earn you a living. Self-education will gain you a fortune. You decide how much fortune by how much self-education you get." What are you doing to increase your fortune? Enroll in Auto University today.
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